Partnership:

Walter Mosley's and Nextbook

Description:

EMG brought Nextbook on board to tablets for bestselling author Walter Mosley's newest novel.  This radio promotion will run in ten select markets (the author's historically best sales markets) exclusively on UAC stations and will yield an estimated over 350+ on-air mentions and $125,000+ in media value for the client. Many stations also included a web sweepstakes which provided additional digital exposure.

Partnership Opportunity:
Walter Mosley's /Health & Beauty
Company:
EMG (Entertainment Marketing Group)
Partner/Category:
Nextbook /
Timing:
May 2nd Quarter 2015
Target:
Female
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2016-05-11
Companies Involved
EMG (Entertainment Marketing Group)
Brigette Y
Brigette Y CEO The Modern Muse Company
Tuck

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