Partnership:

Warcraft and Hot Topic

Description:

Universal Pictures collaborated with Hot Topic to celebrate the release of WARCRAFT. By casting a vote via Twitter with the hashtags: #HTHORDE or #HTALLIANCE fans were entered to win a Hot Topic WARCRAFT prize pack. The grand prize pack winner enjoyed a bundle of WARCRAFT goodies from Hot Topic that included two t-shirts, two Funko Pops, a baseball cap, a lanyard, and a keychain. Hot Topic also hosted a page where fans could enter the sweepstakes, and see live tweets from fellow fans participating. 

Partnership Opportunity:
Warcraft/Theatrical
Company:
Universal Pictures
Partner/Category:
Hot Topic /Retail
Timing:
June 2nd Quarter 2016
Target:
Male
Tweens
Teens
Adults
Promotional Elements:
Product Bundle
Contest / Sweepstakes
Media Elements:
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2016-06-08
Companies Involved
Tuck

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