Partnership:

Warcraft and Just Born, Inc.

Description:

Just Born, makers of Peeps, Mike & Ike and Hot Tamales candies, have partnered with Universal Pictures to tie-in to the theatrical release of WARCRAFT. By participating and entering valid information with the "Choose Your Side Sweepstakes," fans had the chance to win a trip for two to either Cancun, to visit the Mayan Ruins, or London, to visit historical Stonehenge. Both Mike & Ike and Hot Tamales official websites hosted a page where fans could enter the sweepstakes and purchase each candies' special WARCRAFT "Battle Blend" varieties.

Partnership Opportunity:
Warcraft/Theatrical
Company:
Universal Pictures
Partner/Category:
Just Born, Inc. /CPG
Timing:
June 2nd Quarter 2016
Target:
Male
Tweens
Teens
Adults
Promotional Elements:
Contest / Sweepstakes
Media Elements:
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2016-08-03
Companies Involved
Tuck

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