Partnership:

Warner Bros and DC Comics and Jacob & Co.

Description:

Along with DC, Warner Bros teamed up with Jacobs & Co. for two “Gotham City” twin watches, starring Batman himself.

Both designs included subtle nods to the comic book character, including features from the bat-suit and tire tracks from the batmobile. There is even a Batman symbol on the dial.

One design, which represented Bruce Wayne, is made of 18K rose gold with a case back containing a single rose gold bridge in the shape of the Batman symbol. The other design, which represented Bruce’s Dark Knight alter-ego, contained a drawing of Batman on a yellow background on its case back. Both watches were available on the Jacob & Co. Gotham City collection webpage.

Partnership Opportunity:
Warner Bros and DC Comics/Classic Characters
Company:
Warner Bros. Consumer Products
Partner/Category:
Jacob & Co. /Fashion
Timing:
March 1st Quarter 2022
Target:
Male
Female
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Licensed Product
Media Elements:
Micro site
Online
Social Media

Website and Social Media

Created On:
2022-03-16
Last Modified on:
2022-03-17
Companies Involved
Warner Bros. Consumer Products
Tuck

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