Partnership:

WARNER BROS. and Nestle

Description:
Warner Bros. and Nestle partnered up for the "KitKash" campaign. The KitKash scheme works by providing consumers with unique codes inside promotional KitKat packs, which they enter online in return for KitKash points. The consumer can then use their KitKash to bid or buy great stuff such as holidays, cars, tickets to film premieres and electronic goods, many of which are supplied by sponsors including Peugeot, Eurostar, Warner Bros. Pictures, Sky, qed-uk.com and Expedia.com.
Partnership Opportunity:
WARNER BROS./Financial & Insurance
Company:
Warner Bros. Pictures
Partner/Category:
Nestle /CPG
Timing:
January 1st Quarter 2007
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2007-02-09
Companies Involved
Tuck

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