Partnership:

DUNE: PART TWO and Govee

Description:
To celebrate the theatrical release of Warner Bros. Pictures' and Legendary Pictures' DUNE: PART TWO, Govee, an innovator in the smart lighting industry, launched special DUNE-themed packaging of its fan-favorite TV Backlight 3 Lite. The Govee TV Backlight 3 Lite features DUNE-inspired color-matching and lighting effects, providing users with a next-level, immersive viewing experience that transports viewers into the world of DUNE. Through a customized color matching feature, users can select DUNE lighting effects to enhance their movie-themed in-home experience with colors that match the on-screen content to help transform users' home into the Arrakis world. Govee has designed two new light modes to fit the DUNE theme: Spice and Arrakis. The DUNE-themed light scene modes will be supported by a range of Govee products, including the LED Strip Light M1, Neon Rope Lights, Permanent Outdoor Lights, and Permanent Outdoor Lights Pro. Additionally, the Govee Home App will introduce a new DUNE-themed skin, providing users with a fresh and exciting interface. The customized DUNE-themed lighting effects and UI are available now, and users can easily experience them by connecting to the Govee Home App. The Govee TV Backlight 3 Lite with Dune-themed packaging launched March 1st, available for purchase at $89.99 for sizes 55-65 inches and $109.99 for sizes 75-85 inches on Amazon and www.govee.com.
Partnership Opportunity:
DUNE: PART TWO/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Govee /Tech
Timing:
1st Quarter 2024
Target:
Male
Female
Teens
Promotional Elements:
Licensed Product
On Pack
Media Elements:
Online
Social Media
Created On:
2024-05-29
Last Modified on:
2024-05-29
Companies Involved
Greg F
Greg F Vice President Warner Bros. Discovery Home Entertainment
My-lan B
My-lan B Executive Director Warner Bros. Discovery Home Entertainment
Tuck

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