Partnership:

DUNE: PART TWO and NIO

Description:
As the official automotive partner of Warner Bros. Pictures' and Legendary Pictures' DUNE: PART TWO, which hit theatres March 1st, 2024, NIO, a pioneer and leading company in the premium smart electric vehicle market, celebrated its brand collaboration campaign with the film by inviting all NIO users around the world to embark on an adventurous journey together. DUNE star Stellan Skarsgård, together with NIO ET7 and EL7 adorned in DUNE custom paint, made a joint appearance at the DUNE: PART TWO premiere in Sweden. Inspired by DUNE, this partnership embodies the vision of NIO's high-performance smart electric vehicles and ultimate user experience. In addition to celebrating the launch of the film, both parties have worked together to create rich experiences and activities globally;
  • NIO users WERE able to watch the Dolby Atmos version of the DUNE: PART TWO official trailer through NIO PanoCinema in car
  • While the film was in theaters, DUNE: PART TWO-themed decorations were spotted at popular Power Swap Stations for fans around the world to experience
  • For a limited time, DUNE custom decorations were brought to life in NIO Houses globally - users and fans were invited to DUNE: PART ONE watch parties, took DUNE-themed models for a wild test drive, and were given the chance to win DUNE-themed merchandise
Partnership Opportunity:
DUNE: PART TWO/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
NIO /Automotive
Timing:
1st Quarter 2024
Target:
Male
Female
Adults
Promotional Elements:
Collectible
Contest / Sweepstakes
Event / Activation / Experiential
Licensed Product
On Pack
Media Elements:
Online
Product Giveaways
Social Media
Created On:
2024-05-30
Last Modified on:
2024-05-30
Companies Involved
Greg F
Greg F Vice President Warner Bros. Discovery Home Entertainment
My-lan B
My-lan B Executive Director Warner Bros. Discovery Home Entertainment
Tuck

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