Partnership:

GODZILLA X KONG: THE NEW EMPIRE and Volkswagen USA

Description:
Volkswagen has announced its collaboration with Warner Bros. and Legendary Entertainment for the worldwide release of GODZILLA X KONG: THE NEW EMPIRE. Set to premiere globally beginning March 27, this blockbuster showcases Volkswagen's innovative ID.4 model. In conjunction with the film's release, Volkswagen Headquarter and Volkswagen Japan, where Kong has become a worldwide pop culture icon, have co-developed engaging short-form content for social media. To add an extra twist to the mix, the international Volkswagen marketing team and Volkswagen Japan partnered with Warner Bros. and Legendary Entertainment to cook up some social media magic. Enter three cleverly crafted clips infused with subtle, light-hearted humor: "The Awakening," "Need A Charge," and "Coffee Run." Set within the monstrous universe of "Godzilla x Kong: The New Empire," these snippets offer a delightful peek into the connection between the Volkswagen ID.4 and these iconic Titans. Not only do they showcase the compact SUV's performance and technical prowess, but they also weave in some heartwarming storytelling. Japanese actress and social media sensation Chikako Fukuyama, best known for her role on the popular Japanese reality show “Terrace House: Aloha State,” is taking the helm of this custom content series.
Partnership Opportunity:
GODZILLA X KONG: THE NEW EMPIRE/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Volkswagen USA /Automotive
Timing:
March 2nd Quarter 2024
Target:
Male
Female
Adults
Teens
Promotional Elements:
Branded Content
Media Elements:
Celebrity Appearance / Endorsement
Online
Social Media
TV Spot
Created On:
2024-04-01
Last Modified on:
2024-05-17
Companies Involved
Tuck

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