Partnership:

Warner Music Nashville's Brett Eldredge and Minted, Balsam Hill, Draper James Holiday Collab

Description:

Known as Country's "Mr. Christmas" Brett Eldredge hosted a big collaboration with 3 of his favorite brands- Minted, Balsam Hill, and Draper James to bring holiday cheer and hope to families spending the holidays at Vanderbilt Childrens' Hospital.

Following a Balsam Hill OMV integration, Minted helped us create custom, inclusive holiday cards for fans and shoppers to sign at Draper James' flagship store in Nashville + at select Brett Eldredge Glow tour stops. Included an in-store fan surprise from Brett + a sweepstakes for fans/followers of all participating. 

Minted IG video here
Minted IG video here

Draper James IG post here
Draper James IG post here

Bredd Eldredge Locals IG video here 
Bredd Eldredge Locals IG video here
Bredd Eldredge Locals IG post here

Balsam Hill IG post here
Balsam Hill IG post here
Balsam Hill IG post here
Balsam Hill IG post here
Balsam Hill IG post here

Brett Eldredge - Mr. Christmas (Official Music Video) here


Partnership Opportunity:
Warner Music Nashville's Brett Eldredge/Music
Company:
Warner Music Nashville
Partner/Category:
Minted, Balsam Hill, Draper James Holiday Collab /Retail
Timing:
November 2022
Target:
Male
Female
Family
Adults
Promotional Elements:
Contest / Sweepstakes
Media Elements:
Celebrity Appearance / Endorsement
Online
Social Media
Created On:
2023-06-13
Last Modified on:
2023-06-13
Companies Involved
Kate M
Kate M Head of Strategic Partnerships Warner Music Nashville
Tuck

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