Partnership:

WATCHMEN and Organice Coffee Cartel

Description:
Warner Bros. Pictures and Organic Coffee Cartel teamed up to promote WATCHMEN with an exclusive product and sweepstakes. Organic Coffee Cartel produced special edition Veidt Enterprise''s Nite Owl Dark Roast coffee, taking the name from the coffee that appears in the film. Organic Coffee Cartel produced 10,000 cans of this exclusive product. The company also sponsored a sweepstakes. Customers who purchased the Nite Owl blend were automatically entered into the sweepstakes. A random drawing was conducted and one Grand Prize winner received two tickets to the Los Angeles premiere of WATCHMEN. The winner was responsible for travel and accommodations. The sweepstakes began February 6 and ended February 25, 2009.
Partnership Opportunity:
WATCHMEN/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Organice Coffee Cartel /CPG
Timing:
February 1st Quarter 2009
Target:
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2009-03-06
Companies Involved
Tuck

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