Partnership:

WB NETWORK and Eastman Kodak Co.

Description:
Eastman Kodak Company has partnered with The WB and SMALLVILLE’S Allison Mack for a promotional campaign targeting teens with its Kodak Plus Digital on-time-use camera system. In support of the campaign Mack will launch a weblog that will feature pictures taken with, of course, the Kodak Plus digital camera. Additionally beginning this week when consumers pick up prints from the camera they will receive a CD featuring exclusive content from The WB`s new fall season.
Partnership Opportunity:
WB NETWORK/Television
Company:
The WB
Partner/Category:
Eastman Kodak Co. /Tech
Timing:
September 3rd Quarter 2003
Target:
Tweens
Teens
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-10-17
Companies Involved
The WB
Tuck

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