Partnership:

Weight Watchers and Blue Apron

Description:
WW, formerly Weight Watchers International Inc. partnered with Blue Apron Holdings Inc. to offer a list of rotating recipes delivered to the homes of WW members. The meals were available to order on Blue Apron's digital platform starting Dec. 26, 2018. The six meals, which included crispy baked chicken with kale, potatoes and caper mayo, and garlic shrimp and Spanish-style potatoes with peppers and onions, came in two-serving recipes. The recipes were based on the WW Freestyle program.
Partnership Opportunity:
Weight Watchers/Health & Beauty
Partner/Category:
Blue Apron /App
Timing:
December 4th Quarter 2018
Target:
Male
Female
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2018-12-21
Companies Involved
Tuck

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