Partnership:

Welcome to Marwen and The Mill

Description:
Universal Pictures partnered with the emerging technology team of The Mill to promote the theatrical release of WELCOME TO MARWEN with an AR app that helped create what Universal called “the first-ever 3D digital recreation of a movie scene.” The app recreated one of the scenes from the movie, including 3D interactions with the action figures, along with Steve Carell and the characters speaking with each other during the AR experience.

The promotion integrated video, including an introduction to the AR app and its technology by filmmaker Robert Zemeckis. Universal also created a movie trailer featuring the augmented reality experience. Users could snap photos from the scenes within the AR experience and share them via social media, in this case as a "Marwen" digital postcard. Behind-the-scenes content was also included within the app.

Partnership Opportunity:
Welcome to Marwen/Theatrical
Company:
Universal Pictures
Partner/Category:
The Mill /App
Timing:
December 4th Quarter 2018
Target:
Male
Female
Adults
Promotional Elements:
Advergame
Branded Content
Other
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2018-12-12
Companies Involved
Tuck

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