Partnership:

Wendy's and Twitch

Description:
Fast food chain Wendy's partnered with Twitch for a "Make it Rain 'Fry-Days" promotion. The partnership consisted of select Twitch streams raining fries down on the screen when viewers cheer starting November 9, 2018. On that first day, two Twitch streams were highlighted to make it rain. From 8 PM to 10 PM ET, SpaceLyon’s stream was the focus before the event moved over to Wavy’s channel from 10 PM to Midnight ET. The event took place again the next week with two new streams being featured.
Partnership Opportunity:
Wendy's/Dining
Partner/Category:
Twitch /Gaming & Esports
Timing:
November 4th Quarter 2018
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Advergame
Branded Content
Media Elements:
In-Game / In-App Integration
Mobile
Online
Signage
Created On:
2020-11-30
Last Modified on:
2018-11-09
Companies Involved
Tuck

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