Partnership:

Wendy's and Uber Eats

Description:

Wendy's partnered with Uber Eats on a promotion that targeted gamers through Twitch livestreams.

The partnership consisted of Wendy's collaborating with Uber Eats to offer a custom menu to gamers who order Wendy's through the app. The "Never Stop Gaming menu" was offered to gamers through Twitch and included items that were selected by some of the most popular streamers on Twitch.

Partnership Opportunity:
Wendy's/Dining
Partner/Category:
Uber Eats /App
Timing:
December 4th Quarter 2020
Target:
Male
Female
Tweens
Teens
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Other
Influencers / Brand Ambassadors
Created On:
2020-12-08
Last Modified on:
2020-12-14
Companies Involved
Tuck

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