Description:
Westfield Century City Events partnered with Ant-Man & The Wasp and Hyundai to stage a promotional event for the film. The promotion consisted of an activation in the mall hosted by Marvel and showcasing the Hyundai vehicles featured in the film. The event took place on July 3, 2018 and also featured a pre-screening of the fim at AMC and a vehicale display on the Terrace. Additionally, a scavenger hunt was hosted in Westfield in partnership with 9 retailers to find a mini-car in each store.
Partnership Opportunity:
Westfield Century City Events/Live Entertainment
Company:
Westfield Events
Partner/Category:
Ant-Man & The Wasp | Hyundai /Automotive
Timing:
July 2018
Target:
Male
Female
Family
Adults
Female
Family
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
POP Display / End Cap / Shelf-Talker
Other
Event / Activation / Experiential
POP Display / End Cap / Shelf-Talker
Other
Media Elements:
Signage
Vehicle Wrap
Other
Vehicle Wrap
Other
Created On:
2020-11-30
Last Modified on:
2018-10-08
Companies Involved
Westfield Events
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