Westfield Events partnered with 20th Century Fox for a premiere activation for thier show 9-1-1. FOX celebrated the season premiere of thier 9-1-1 television show with an interactive photo experience. Four scenes from upcoming episodes were recreated and built for guests to experience. The event kicked off with a private showing for FOX executives and influencers followed by a two day public activation. Guests were able to share their photos on social channels as well as print them on the spot. The Atrium LED screen and speakers showcased a captivating reel of six trailers for the show. FOX also placed a media buy for the digital screens. FOX impressions totaled 50,000+ each day.