Partnership:

Westfield Events and Creative Artist Agency | 19 Entertainment, INC.

Description:
Westfield Events teamed with Creative Artist Agency and 19 Entertainment, INC. to host the NOW United concert. Westfield Century City hosted the new pop group NOW United for two live performances on Tuesday, July 24th in The Atrium in partnership with Creative Artists Agency and 19 Entertainment. NOW United is a group of 14 talented youth, each representing a different country globally. The group was created and hand selected by Simon Fuller through digital platforms including Instagram, Facebook, and YouTube. Fuller is the creative mastermind behind American Idol, the Spice Girls, and over 500 no.1 hit singles. Hundreds of fans gathered for each show and were able to meet the group after the performances.
Partnership Opportunity:
Westfield Events/Attractions
Company:
Westfield Events
Partner/Category:
Creative Artist Agency | 19 Entertainment, INC. /Music
Timing:
July 3rd Quarter 2018
Target:
Male
Female
Teens
Family
Adults
Promotional Elements:
Event / Activation / Experiential
Media Elements:
Mobile
Online
Signage
Social Media
Celebrity Appearance / Endorsement
Created On:
2020-11-30
Last Modified on:
2018-12-11
Companies Involved
Westfield Events
Tuck

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