Partnership:

WeWork and Oatly

Description:

WeWork partnered with Oatly and city official across the U.S. to launch earth month initiative to support sustainability-focused startups through a competition series. 

In honor of Earth Month in April 2022, WeWork Changemakers: Sustainability Series aimed to advance the innovative ideas of entrepreneurs and small businesses on a mission to provide such solutions through a series of pitch competitions in Boston, Chicago, New York City, San Francisco and Washington, D.C.

Eligible startups were invited to apply online for one of five pitch nights in their respective city, and five finalists in each city were invited to pitch their business in front of a live audience. 

The panel of judges also included WeWork and Oatly executives, who together with these city leaders determined one grand prize and two runner-up winners for each city. WeWork dedicated over $1 million in its flexible space offerings to support the sustainability-focused businesses who won a prize in the competition series. Prizes included dedicated WeWork office space and WeWork All Access memberships. In addition, a WeWork offer was provided to all WeWork Changemakers: Sustainability Series applicants. Oatly provided business mentorship programming and a series of collaborative work sessions to winners.

Partnership Opportunity:
WeWork/Real Estate
Partner/Category:
Oatly /Beverages
Timing:
April 2022
Target:
Male
Female
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Contest / Sweepstakes
Media Elements:
Micro site
Online
Social Media
Created On:
2022-04-14
Last Modified on:
2022-05-03
Companies Involved
Tuck

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