and Peanut Butter & Co.


CBS Films together with Peanut Butter & Co. partnered to promote the film WHAT IF by giving fans the opportunity to purchase the “Fool’s Gold” sandwich featured in the film at the Peanut Butter & Co. location in Greenwich Village, NYC. The “Fool’s Gold” sandwich is made up of a loaf of Italian bread baked and basted with butter, then hollowed-out and filled with a jar of Peanut Butter & Co. Smooth Operator peanut butter, a jar of jam, and a pound of crispy bacon.

Partnership Opportunity:
Peanut Butter & Co. /Dining
Promotional Elements:
Media Elements:

Website and Social Media

Created On:
Last Modified on:
Companies Involved

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program

(add to your profile)

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.