Partnership:

and Peanut Butter & Co.

Description:

CBS Films together with Peanut Butter & Co. partnered to promote the film WHAT IF by giving fans the opportunity to purchase the “Fool’s Gold” sandwich featured in the film at the Peanut Butter & Co. location in Greenwich Village, NYC. The “Fool’s Gold” sandwich is made up of a loaf of Italian bread baked and basted with butter, then hollowed-out and filled with a jar of Peanut Butter & Co. Smooth Operator peanut butter, a jar of jam, and a pound of crispy bacon.

Partnership Opportunity:
/Theatrical
Partner/Category:
Peanut Butter & Co. /Dining
Target:
Promotional Elements:
Media Elements:

Website and Social Media

Created On:
2020-11-30
Last Modified on:
2014-08-15
Companies Involved
Tuck

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