Partnership:

and Pür Minerals

Description:

CBS Films together with Pür Minerals partnered to promote the film WHAT IF with a limited edition “Date Night Ready 5-Piece Collection” featuring makeup products inspired by the film. The limited edition kit included a 4-in-1 Pressed Mineral Makeup, a limited edition Chisel Brush, the Book Look Mascara, a Château Lip Gloss in Lovestruck, and a Château Cheeks Cream Blush in Flirt. The “Date Night Ready 5-Piece Collection” was available online and selected locations for $39.

Partnership Opportunity:
/Theatrical
Partner/Category:
Pür Minerals /Health & Beauty
Timing:
2014
Target:
Female
Teens
Adults 18-24
Adults 25-34
Promotional Elements:
Media Elements:

Website and Social Media

Created On:
2020-11-30
Last Modified on:
2014-08-25
Companies Involved
Eddie D
Eddie D Pending Update
Allison L
Allison L Assistant Manager, Worldwide Marketing Partnerships Paramount Pictures
Tuck

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