Partnership:

WHAT NOT TO WEAR and Woolite

Description:
The Learning Channel (TLC) and Woolite teamed up to promote WHAT NOT TO WEAR with the Woolite Wardrobe Spree Sweepstakes. Contestants entered online by completing a registration form at http://www.woolite.us. Contestants could enter a maximum of once per week. One Grand Prize winner was randomly drawn each week and received a $500 gift card to be used toward a new wardrobe, a letter from WHAT NOT TO WEAR''s Stacy London with wardrobe tips, and a year’s supply of Woolite. In total, there were thirteen Grand Prize winners. The sweepstakes began October 23, 2008 and ended January 25, 2009. Promotional elements include Stacy''s tips for caring for darks, colors, and all clothing featured on the woolite.us website.
Partnership Opportunity:
WHAT NOT TO WEAR/Television
Company:
TLC
Partner/Category:
Woolite /Health & Beauty
Timing:
4th Quarter 2008
Target:
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2008-11-14
Companies Involved
TLC
Tuck

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