Partnership:

WHAT TO EXPECT WHEN YOU'RE EXPECTING and Babies R Us

Description:
Lionsgate Entertainment partnered with Babies R Us for the theatrical release of WHAT TO EXPECT WHEN YOU?E EXPECTING. Babies R Us hosted a sweepstakes which required adding a featured product from the film to an online registry in order to enter. The sweepstakes offered a chance to win a "Babymoon" Vacation Package, Prenatal & Newborn Photo Shoots and a Year`s Supply of Plum Organics Baby Food. WHAT TO EXPECT WHEN YOU`RE EXPECTING released in theaters May 18, 2012. http://www.toysrus.com/family/index.jsp?categoryId=12841277&pg=2
Partnership Opportunity:
WHAT TO EXPECT WHEN YOU'RE EXPECTING/Theatrical
Company:
Lionsgate
Partner/Category:
Babies R Us /Retail
Timing:
May 2nd Quarter 2012
Target:
Male
Female
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2019-02-25
Companies Involved
Tuck

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