Partnership:

WHAT TO EXPECT WHEN YOU'RE EXPECTING and Cloud B

Description:
Lionsgate Entertainment teamed up with Cloud B for the theatrical release of WHAT TO EXPECT WHEN YO? RE EXPECTING. Cloud B featured a sweepstakes on their Facebook page, offering prizes for the cutest baby photos. The grand prize was a six month supply of diapers from The Honest Company. The sweepstakes launched on May 1, 2012. WHAT TO EXPECT WHEN YO? RE EXPECTING released in theaters on May 18, 2012.
Partnership Opportunity:
WHAT TO EXPECT WHEN YOU'RE EXPECTING/Theatrical
Company:
Lionsgate
Partner/Category:
Cloud B /Retail
Timing:
May 2nd Quarter 2012
Target:
Female
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2019-02-25
Companies Involved
Tuck

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