Partnership:

WHAT TO EXPECT WHEN YOU'RE EXPECTING and Dulcolax

Description:

Lionsgate Entertainment partnered with Dulcolax Stool Softener for the film WHAT TO EXPECT WHEN YOU`RE EXPECTING. Dulcolax held a sweepstakes where contestants had to visit http://dulcolax.promo.eprize.com/expecting/ and complete and submit the registration to enter. Contestants could also get bonus sweepstakes entries by tweeting, downloading a coupon, telling friends or visiting Dulcolax`s home page. One sweepstakes Grand Prize was awarded and the prize included a trip for two to Los Angeles, California, two tickets to the premiere of WHAT TO EXPECT WHEN YOU`RE EXPECTING, a $500 Visa Gift Card, and a makeover courtesy of Argyle Salon & Spa. 25 First prize winners received a bag that contained 1 Kodak Digital Camera, a $100 Babies R Us Gift Card, a $50 Fandango Gift Card, one Lullaby CD, and one Personal & Family Organizer. The sweepstakes ran from April 27, 2012 through June 12, 2012. WHAT TO EXPECT WHEN YOU`RE EXPECTING released in theaters May 18, 2012.

Partnership Opportunity:
WHAT TO EXPECT WHEN YOU'RE EXPECTING/Theatrical
Company:
Lionsgate
Partner/Category:
Dulcolax /Health & Beauty
Timing:
May 2nd Quarter 2012
Target:
Male
Female
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2019-02-25
Companies Involved
Tuck

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