Partnership:

WHAT TO EXPECT WHEN YOU'RE EXPECTING and Glidden

Description:
Lionsgate Entertainment partnered with Glidden for the theatrical release of WHAT TO EXPECT WHEN YOU’RE EXPECTING. Glidden products were featured in the film. Glidden hosted the My Dream Nursery Giveaway on their website, offering a chance to win a $2,500 Walmart gift card, for new furniture and Glidden paint for a nursery. Glidden launched the giveaway on May 17, 2012. WHAT TO EXPECT WHEN YOU’RE EXPECTING released in theaters May 18, 2012. http://www.glidden.com/inspiration/baby-colors.do
Partnership Opportunity:
WHAT TO EXPECT WHEN YOU'RE EXPECTING/Theatrical
Company:
Lionsgate
Partner/Category:
Glidden /Household
Timing:
May 2nd Quarter 2012
Target:
Male
Female
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2019-02-25
Companies Involved
Tuck

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