Partnership:

WHAT TO EXPECT WHEN YOU'RE EXPECTING and The Boppy Company

Description:
Lionsgate Entertainment partnered with The Boppy Company for the theatrical release of WHAT TO EXPECT WHEN YOU`RE EXPECTING. The Boppy Company was a featured product in the film. Boppy hosted the Boppy Mom`s Night Out Sweepstakes where five lucky moms won a Boppy prize pack that included popcorn, drinks and movie tickets to see the film. Boppy also hosted the Boppy Mom Club Meet-up: Boppy Movie Night, as the first ever Boppy Mom Club Meetup on May 18th to see WHAT TO EXPECT WHEN YOU`RE EXPECTING. Participants who signed up with 4 friends, were sent to a “Boppy Goes to Hollywood” movie pack, which included 2 movie tickets, 2 popcorn tickets, 2 fountain drink tickets and fun Boppy swag to giveaway to the group of friends. WHAT TO EXPECT WHEN YOU`RE EXPECTING released in theaters May 18, 2012. http://ritareviews.net/2012/05/boppy-and-what-to-expect-when-youre-expecting/
Partnership Opportunity:
WHAT TO EXPECT WHEN YOU'RE EXPECTING/Theatrical
Company:
Lionsgate
Partner/Category:
The Boppy Company /Health & Beauty
Timing:
May 2nd Quarter 2012
Target:
Male
Female
Family
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2012-08-31
Companies Involved
Tuck

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