Partnership:

WHEN IN ROME and Robbins Brothers

Description:
Walt Disney Motion Pictures teamed up with Robbins Brothers, The Engagement Ring Store to promote the film WHEN IN ROME. Just like the movie, Robbins Brothers` "Romantic Wishes — When in Rome" Sweepstakes allowed romantic hopefuls to dream big and wish for the impossible. The destination engagement ring retailer asked people to share their ultimate romantic wish for a chance to win fairytale prizes including a trip for two to Rome, Italy, an Amsale designer wedding dress, and a private screening of the film. The sweepstakes ended on Valentine’s Day, February 14, 2010.
Partnership Opportunity:
WHEN IN ROME/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
Robbins Brothers /Fashion
Timing:
January 1st Quarter 2010
Target:
Male
Female
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2019-02-25
Companies Involved
Tuck

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