Partnership:

WHEN THE GAME STANDS TALL and AMERICAN FAMILY INSURANCE

Description:

Sony Pictures and American Family Insurance teamed up to promote the theatrical release of WHEN THE GAME STANDS TALL with a micro-site and a series of promotional videos.  Also, users were encouraged to share their stories on instagram with downloadable "Commitment Cards" and the hashtag #longlivedreams.  From there, users could explore other people's stories and inspirational photos. 

Partnership Opportunity:
WHEN THE GAME STANDS TALL/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
AMERICAN FAMILY INSURANCE /Financial & Insurance
Timing:
August 2014
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-28
Companies Involved
Sony Pictures Entertainment
Tuck

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