Partnership:

WHERE THE WILD THINGS ARE and NYC & Company

Description:
NYC & Company, an official tourism marketing organization for New York City, helped with the promotion for the Warner Bros. film WHERE THE WILD THINGS ARE. NYC & Company produced a WILD THINGS WEEK NYC event that included a month long exhibit in the Morgan Library and Museum. The exhibit included original drawings and manuscripts from the children''s book. Crowns, like that worn by the main character Max, were given in hotels, restaurants, and retailers throughout New York City. In addition, the New York City Department of Education put together a curriculum guide in relation to the film and book for teachers across the country to use as a reference. The WILD THINGS WEEK NYC lasted from October 12, 2009, to October 16, 2009. The museum exhibit ran for the month of October 2009.
Partnership Opportunity:
WHERE THE WILD THINGS ARE/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
NYC & Company /Travel
Timing:
October 4th Quarter 2009
Target:
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2019-02-25
Companies Involved
Tuck

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