Partnership:

WHO DO YOU THINK YOU ARE? and Ancestry.com

Description:

TLC together with Ancestry.com partnered to promote the television series WHO DO YOU THINK YOU ARE with a sweepstakes, giving fans a chance to win a trip for two to the land of their ancestors, access to a personal genealogical historian and $2,000 in spending cash. Fans also had the chance to win an AncestryDNA Test and an Ancestry World Explorer Membership. The promotion had six different entry periods. The first entry ran from July 23rd to July 25th, 2014, the second entry ran from July 30th, to August 1st, 2014, the third entry ran from August 6th to August 8th, 2014, the fourth entry ran from August 13th to August 15th, 2014, the fifth entry ran from August 20th to August 22nd, 2014, and the last entry ran from August 27th to August 29th, 2014.

Partnership Opportunity:
WHO DO YOU THINK YOU ARE?/Television
Company:
TLC
Partner/Category:
Ancestry.com /Online
Timing:
3rd Quarter 2014
Target:
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-16
Companies Involved
TLC
Tuck

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