Partnership:

Whole Foods and Headspace

Description:

Whole Foods Market formed a partnership with the Headspace meditation app to create a series of videos for Whole Foods channel on IGTV. 

The partnership consisted of Whole Foods working with Headspace on original videos that set out to help their audience focus on mindful shopping, eating and cooking. This series was called "Food for Mood" and was released in four parts on the Whole Foods IGTV streaming channel.

The videos were created in partnership with Headspace and featured guests suh as chef Sophia Roe and Dr. Uma Naidoo.

Partnership Opportunity:
Whole Foods/Retail
Partner/Category:
Headspace /App
Timing:
March 1st Quarter 2021
Target:
Male
Female
Teens
Family
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Social Media
Influencers / Brand Ambassadors
Created On:
2021-03-19
Last Modified on:
2021-04-19
Companies Involved
Tuck

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