Partnership:

Whole Foods and Progressive Insurance

Description:

Whole Foods partnered with Progressive Insurance on a Thanksgiving promotion.

The partnership consisted of a promotion in which Whole Foods insured Thanksgiving with Progressive. The insurance promotion by Whole Foods and Progressive served as backup in case people had mistakes while preparing holiday meals at home. The promotion created The Turkey Protection Plan which offered Thanksgiving customers a $35 gift card to Whole Foods in case their home-cooked turkey went awry.

Partnership Opportunity:
Whole Foods/Retail
Partner/Category:
Progressive Insurance /Financial & Insurance
Timing:
November 4th Quarter 2020
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
Premiums / Giveaways
Media Elements:
Mobile
Online
TV Spot
Created On:
2020-11-30
Last Modified on:
2020-12-14
Companies Involved
Tuck

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