Partnership:

WICKED and Big Brothers Big Sisters

Description:



In partnership with NBCUniversal and inspired by the Wicked film, the Wicked Kindness Challenge explores what kindness really means— starting with yourself and extending to your friends, community, and society.

In this interactive three-lesson challenge, discover how small acts of kindness can spread joy and make a difference. Each day brings fun storylines, music, and visuals to guide you through inspiring lessons and challenges. Complete all three, and you’ll have a chance to win Wicked prizes and become a Wicked Kindness Champion!


Partnership Opportunity:
WICKED/Theatrical
Company:
Universal Pictures
Partner/Category:
Big Brothers Big Sisters /Non-Profit Organizations
Timing:
November 4th Quarter 2024
Target:
Male
Female
Family
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Tweens
Kids (6-11)
Promotional Elements:
Branded Content
Contest / Sweepstakes
Media Elements:
Online
Social Media
Created On:
2024-11-15
Last Modified on:
2024-11-15
Companies Involved
Tuck

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