Description:
UNIVERSAL PICTURES’ WICKED ARRIVES IN CINEMAS NOVEMBER 22, 2024The Wicked X Lush collection is full of wonders like you’ve never seen, where pink fizzes good with green, where unlikely but beautifully complimenting scents join forces to create popular products for shower, bath and body—the ideal selection for every witch or wizard that there is, or was, and anyone from the Land of Oz.
Coming to cinemas on November 22nd, Elphaba and Glinda make their journey to the big screen in the spectacular, generation-defining cinematic event, Wicked from Universal Pictures. To celebrate the highly anticipated release of the film, Lush is bringing fans their largest Lush collaboration to date! Rejoicify in the reveal of 14 items across various product categories where there is truly something amazifying for everyone!
Wicked is the untold story of the witches of Oz and follows two women, Elphaba and Glinda as they forge an unlikely friendship and empower each other in ways that neither foresees. For Lush, a campaigning company since 1995, this story is relatable as it defies standards and conventions in order to support people, animals and the environments they call home – values that sit at the very heart of Lush.
Shop this magical range on the Lush app from the 1st of November, online at lush.co.uk from 4th of November and in-store from the 11th of November.
Every bath deserves the chance to fizz!
Partnership Opportunity:
WICKED/Theatrical
Company:
Partner/Category:
Lush /Health & Beauty
Timing:
November 4th Quarter 2024
Target:
Male
Female
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Tweens
Female
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Tweens
Promotional Elements:
In-Store / Retail
Licensed Product
On Pack
Licensed Product
On Pack
Media Elements:
Online
Created On:
2024-11-22
Last Modified on:
2024-11-22
Companies Involved
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