Description:
With the release of Wicked: Part 1 in theaters on November 22, Hasbro is launching a limited-edition Monopoly "Wicked" Edition. This special version of the classic game immerses players in the world of Wicked, featuring locations, character tokens, and exclusive gameplay inspired by the movie. The game includes six golden zinc tokens: Elphaba’s Hat, Broom, and Bottle, Glinda’s Crown and Trunks, and The Grimmerie. Munchkin Homes and Emerald Castles replace the traditional houses and hotels, with cards highlighting moments from the film. Available for pre-order on Amazon, the game is for ages 8 and up, and supports 2 to 6 players.
Partnership Opportunity:
WICKED/Theatrical
Company:
Partner/Category:
Monopoly /Gaming & Esports
Timing:
October 4th Quarter 2024
Target:
Male
Female
Family
Adults
Teens
Tweens
Kids (6-11)
Female
Family
Adults
Teens
Tweens
Kids (6-11)
Promotional Elements:
Licensed Product
On Pack
On Pack
Media Elements:
Online
Created On:
2024-12-13
Last Modified on:
2024-12-13
Companies Involved
Jill B
EVP, Global Partnership Marketing
Universal Pictures
Lou H
VP, Domestic Partnership Marketing
Universal Pictures
Mike H
Senior Director, Partnership Marketing
Universal Pictures
Erica L
Director, Sales | Domestic Partnership Marketing
Universal Pictures
Niki F
Sr. Director
Universal Pictures
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