Description:
Ariana Grande’s R.E.M. Beauty released a Wicked-inspired makeup collection on October 1, featuring eyeshadows, blush, lipsticks, lip oil, and skincare products. The limited-edition collection includes nine products inspired by the characters and themes from Wicked, such as the Galinda Makeup Set ($60), Elphaba Makeup Set ($60), and a 12-shade Ozdust palette ($55). Other items in the collection include Galinda Glow Drops ($34), So Popular Lip Oil ($20), and under-eye masks ($26). The collection is available on rembeauty.com and ultabeauty.com, ahead of the Wicked film's release on November 22.
Partnership Opportunity:
WICKED/Theatrical
Company:
Partner/Category:
r.e.m. beauty /Health & Beauty
Timing:
October 4th Quarter 2024
Target:
Male
Female
Adults
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Tweens
Female
Adults
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Tweens
Promotional Elements:
Licensed Product
On Pack
On Pack
Media Elements:
Celebrity Appearance / Endorsement
Online
Social Media
Online
Social Media
Created On:
2024-12-17
Last Modified on:
2024-12-17
Companies Involved
Jill B
EVP, Global Partnership Marketing
Universal Pictures
Lou H
VP, Domestic Partnership Marketing
Universal Pictures
Mike H
Senior Director, Partnership Marketing
Universal Pictures
Erica L
Director, Sales | Domestic Partnership Marketing
Universal Pictures
Niki F
Sr. Director
Universal Pictures
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