Description:
In celebration of WICKED: FOR GOOD's theatrical release, essie has partnered with Universal Pictures to curate six bold, thrillifying nail polish shades inspired by the film. A limited-edition nail polish collection with a shade for everyone. Priced at $10 each, choose from:- Defying Expectations
- Wicked
- Forever My Friend
- My Future is Unlimited
- Darlingest
- Bubble of Brilliance
Partnership Opportunity:
WICKED: FOR GOOD/Theatrical
Company:
Partner/Category:
essie /CPG
Timing:
October 4th Quarter 2025
Target:
Female
Adults
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Tweens
Adults
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Tweens
Promotional Elements:
In-Store / Retail
Licensed Product
On Pack
Licensed Product
On Pack
Media Elements:
Micro site
Online
Social Media
Online
Social Media
Created On:
2025-10-30
Last Modified on:
2025-10-30
Companies Involved
Jill B
EVP, Global Partnership Marketing
Universal Pictures
Lou H
VP, Domestic Partnership Marketing
Universal Pictures 
Erica L
Director, Sales | Domestic Partnership Marketing
Universal Pictures
Christopher W
Manager, Domestic Film Partnerships
Universal Pictures
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