Mars Wrigley's EXTRA Gum partnered with Universal Pictures to celebrate the theatrical release of WICKED: FOR GOOD. Alongside Elphaba-themed Spearmint gum and Glinda-themed Classic Bubble, Extra also ran a sweepstakes for fans to win WICKED prizes weekly in time for the film's release. Fans who commented #ElphabasEXTRASweepstakes could win packs of the limited-edition Extra Gum Elphaba Spearmint, Glinda's Packs, and a Friendship Sweeps prize pack with apparel, cups, towels, and more.