Partnership:

WICKED: FOR GOOD and Mattel

Description:
Fans of the movie Wicked will love playing this themed UNO card game! With a deck featuring graphics inspired by favorite characters and scenes, players try to match colors and numbers -- there’s even a special “Defy Gravity” rule that will have players flying (well, skipping) by opponents like Elphaba herself! And when down to a last card, don’t forget to sing out “UNO!” Makes a “popular” gift for fans of Wicked and card game lovers ages 7 years old and up. Colors and decorations may vary.

  • The UNO game players love features graphics inspired by characters from the beloved movie Wicked!

  • Game play matches the classic card game where players match colors and numbers to get rid of all their cards.

  • The special “Defy Gravity” rule lets a player skip other players based on how many green cards they have in their hand.

  • Special graphic symbols added to each card help identify the color(s) on that card, allowing players with any form of color blindness to play!

  • When down to one card, don’t forget to yell, “UNO!”

  • Designed for 2 to 10 players ages 7 years and older, the collectible card game makes a great gift for fans of Wicked.

Partnership Opportunity:
WICKED: FOR GOOD/Theatrical
Company:
Universal Pictures
Partner/Category:
Mattel /Toys
Timing:
November 4th Quarter 2025
Target:
Male
Female
Family
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Promotional Elements:
Collectible
In-Store / Retail
Licensed Product
On Pack
POP Display / End Cap / Shelf-Talker
Media Elements:
Online
Social Media
Created On:
2025-11-07
Last Modified on:
2025-11-07
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