Description:
Pillsbury has partnered with Universal Pictures to celebrate the release of WICKED: FOR GOOD with a licensed film-themed cutout shape Sugar Cookie Dough. The cutout cookies are shaped like Glinda's crown and Elphaba's iconic hat, which fans can decorate themselves with icing.
Partnership Opportunity:
WICKED: FOR GOOD/Theatrical
Company:
Partner/Category:
Pillsbury /CPG
Timing:
October 4th Quarter 2025
Target:
Male
Female
Family
Adults
Teens
Tweens
Kids (6-11)
Preschool
Female
Family
Adults
Teens
Tweens
Kids (6-11)
Preschool
Promotional Elements:
In-Store / Retail
Licensed Product
On Pack
Licensed Product
On Pack
Media Elements:
Online
Social Media
Social Media
Created On:
2025-10-30
Last Modified on:
2025-10-30
Companies Involved
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