Description:
Celebrate the magic of Wicked with a limited-edition Wet Brush collection. Featuring enchanting designs inspired by the iconic story, these brushes detangle effortlessly - no matter your hair type - so you can step into your own spotlight.
Partnership Opportunity:
WICKED: FOR GOOD/Theatrical
Company:
Partner/Category:
Wet Brush /Health & Beauty
Timing:
October 4th Quarter 2025
Target:
Male
Female
Family
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Tweens
Kids (6-11)
Preschool
Female
Family
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Tweens
Kids (6-11)
Preschool
Promotional Elements:
Collectible
In-Store / Retail
Licensed Product
On Pack
POP Display / End Cap / Shelf-Talker
In-Store / Retail
Licensed Product
On Pack
POP Display / End Cap / Shelf-Talker
Media Elements:
Online
Created On:
2025-11-07
Last Modified on:
2025-11-07
Companies Involved
Lou H
VP, Domestic Partnership Marketing
Universal Pictures 
Jill B
EVP, Global Partnership Marketing
Universal Pictures
Mike H
Senior Director, Partnership Marketing
Universal Pictures
Niki F
Sr. Director
Universal Pictures
Erica L
Director, Sales | Domestic Partnership Marketing
Universal Pictures
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