Campari partnered with Complex Networks on a social video series that starred Matthew McConaughey and promoted WILD TURKEY BOURBON.

Campari collaborated with Complex to create and release two social video series that featured star Matthew McConaughey interacting with trailblazers who fit the WILD TURKEY BOURBON brand.

The first series, "Talk Turkey," featured McConaughey sharing a glass of bourbon with various guests. This talk show streamed on Complex's Instagram TV, Twitter and Facebook pages. Episodes were also released on WILD TURKEY's YouTube and social channels. 

The second series was"The Spirit of Conviction," a longer-form documentary series about each of the guests who appear on "Talk Turkey." "The Spirit of Conviction" was narrated by McConaughey and released on the same platforms as "Talk Turkey."