Williams Sonoma and No Kid Hungry


Williams Sonoma, a portfolio brand of Williams-Sonoma, Inc., the world’s largest digital-first, design-led and sustainable home retailer, announced today the launch of the brand’s annual Tools for Change fundraising program benefitting No Kid Hungry. The 2023 Tools for Change program marks the ninth year Williams Sonoma has supported No Kid Hungry, a national campaign to end childhood hunger in America. To date, the partnership between Williams-Sonoma, Inc. and No Kid Hungry has raised over $18 million through the combined philanthropic efforts of all Williams-Sonoma, Inc. brands, which can help provide 180 million meals for kids*.

As a part of this year’s fundraising efforts, Williams Sonoma is re-launching the brand’s popular, Tools for Change program which features limited-edition spatulas, designed by celebrities, culinary personalities, rappers, rockstars, comedians and social media influencers. The purchase of each spatula for $15.95 can help No Kid Hungry provide 40 meals for kids.

This year’s Tools for Change spatulas were designed for Williams Sonoma by:

  • P!nk & Willow Hart (P!nk’s Daughter)
  • Kate Hudson & Rani (Kate Hudson’s Daughter)
  • Common
  • Kristin Cavallari
  • Tiny Chef
  • Heather McMahan
  • Chef Joshua Weissman
  • Joy Wilson of Joy the Baker
  • Chelsey White of Chelsweets
  • Yumna Jawad of Feel Good Foodie

Williams Sonoma will also be donating 30% of the proceeds of a select assortment of food items benefiting No Kid Hungry including:

No Kid Hungry Chocolate Caramel Fudge Cookies – Crispy, gooey and deliciously decadent, our triple-layer cookies feature chocolate wafers that are topped with rich fudge caramel and dipped in chocolate. Set of 12, $24.95.

No Kid Hungry® Georgetown Cupcake Fall Cupcake Sampler – Decadent and delicious, the bakery's legendary treats are made by hand with premium ingredients like Valrhona chocolate, Madagascar Bourbon vanilla and European sweet-cream butter. Set of 12, $79.95.

Partnership Opportunity:
Williams Sonoma/Retail
No Kid Hungry /Non-Profit Organizations
July 2023
Promotional Elements:
In-Store / Retail
Licensed Product
On Pack
Media Elements:
Celebrity Appearance / Endorsement
Social Media
Created On:
Last Modified on:
Companies Involved

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