Williams Sonoma partnered with Visa to launch "A Chance to Win in Every Tin" to celebrate the 20th anniversary of the brand's iconic holiday Peppermint Bark. The campaign, a partnership with Visa, hid more than 1,5000 winning golden gift cards, ranging from $20 to $1,000, inside Peppermint Bark tins available in stores and online. Consumers who find one were urged to share it on Instagram with hashtag #barkyeah and tagging @williamssonoma. Along with the gift cards, Williams Sonoma locations nationwide hosted a 20th anniversary celebration on Nov. 29, with Peppermint Bark samples, baking demonstrations and prizes. This year, 10 new Peppermint Bark products were released, bringing the total number of products to 24.

The store at Columbus Circle in New York City hosted a Peppermint Bark Bake Off on Nov. 29 in partnership with Bake From Scratch magazine and three baking bloggers. Erin Clarkson of @cloudykitchen, Vallery Lomas of @foodieinnewyork and Erin McDowell of @emcdowell competed, and their Peppermint Bark creations were judged by Amirah Kassem of the bakery Flour Shop and Brian Hart Hoffman, editor-in-chief of "Bake From Scratch." Tickets included a copy of the magazine and a donation to St. Jude Children's Research Hospital.