Partnership:

WIN A DATE WITH TAD HAMILTON! and Verizon Wireless

Description:

Dreamworks` release of WIN A DATE WITH TAD HAMILTON sparked the promotion with Verizon Wireless. With the promotion developed in-house by People, readers were encouraged to TXT their vote to Verizon Wireless as to who they thought Rosalee would select. Readers then entered a drawing to win an actual date with TAD HAMILTON, actor Josh Duhamel. The winner also stared in a follow up Verizon Wireless ad in People and played host at a hometown private screening for fifty friends.

Partnership Opportunity:
WIN A DATE WITH TAD HAMILTON!/Theatrical
Company:
DreamWorks Animation
Partner/Category:
Verizon Wireless /
Timing:
January 1st Quarter 2004
Target:
Female
Tweens
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-15
Companies Involved
Tuck

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