Partnership:

WINTER OLYMPICS 2006 and Kellogg's

Description:
Kellogg''s activated its support of U.S. athletes competing in the Winter Olympic Games with four limited-edition boxes of Kellogg''s Frosted Flakes and a TV marketing campaign, via Leo Burnett, Chicago. Kellogg-sponsored athletes were featured on either boxes of Frosted Flakes or in TV ads during the Winter Olympic Games in Torino, Italy, Feb. 10-26. Support included a Web site, www.Tonythetiger.com. Specially marked boxes of Kellogg''s Frosted Flakes contained an "Olympic Press Pass" that endabled consumers unlock a special section of the Web site to watch a "helmet cam" perspective of Olympic competition from the athlete''s point of view.
Partnership Opportunity:
WINTER OLYMPICS 2006/Sports
Partner/Category:
Kellogg's /CPG
Timing:
February 1st Quarter 2006
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2006-03-09
Companies Involved
Tuck

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