Partnership:

WINTER OLYMPICS 2006 and The Coca-Cola Company

Description:
The Torino Organizing Committee and Coca-Cola partnered to promote the WINTER OLYMPICS 2006. Included on specially marked packages of Coca-Cola products was a game code to win 5 free 2 liters of any Coca-Cola product. Consumers entered the code at Olympics.Coke.com and were automatically entered to win a trip to the 2008 Olympic games in Beijing or dinner with the 2006 Olympic Team. In addition to the instant win game and sweepstakes, Coca-Cola donated up to $1,000,000 to the 2006 Olympic Team. The promotion began January 2, 2006 and ended March 15, 2006.
Partnership Opportunity:
WINTER OLYMPICS 2006/Sports
Partner/Category:
The Coca-Cola Company /CPG
Timing:
January 1st Quarter 2006
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2006-01-18
Companies Involved
Tuck

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