Description:
WK Kellogg Co. brought the indulgent experience of a chocolate chip cookie to the cereal aisle by teaming up with Crumbl, the cult-classic cookie chain on a Crumbl Chocolately Chip Cereal.
Partnership Category:
CPG
Company:
Partner/Category:
Crumbl /Dining
Timing:
June 2nd Quarter 2024
Target:
Male
Female
Family
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Tweens
Kids (6-11)
Female
Family
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Tweens
Kids (6-11)
Promotional Elements:
Licensed Product
Media Elements:
Online
Social Media
Social Media
Created On:
2024-07-16
Last Modified on:
2024-07-16
Companies Involved
Beth M
Sr Manager Licensing Partnerships
WK Kellogg Co 
Zion D
Omni Marketing Lead
WK Kellogg Co
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