Celebrating the holiday season, KITH TREATS has unveiled a collaboration with Kellogg‘s Frosted Flakes Cereal, featuring the iconic Tony the Tiger. With its range of playfully designed items, this collection is a heartfelt tribute to the beloved cereal brand.

The collection consists of a series of apparel, including racing jackets, fleeces, hooded and crewneck heavyweights, graphic tees, and co-branded headwear. Furthermore, the collaboration extends to housewares, such as tablewares, and personal accessories. A standout item in the collection is undoubtedly the scarf, which cleverly mimics the distinctive scarf worn by Tony the Tiger. Every piece from the collection is seamlessly integrated with vintage and modern Kellogg’s Frosted Flakes iconography, classic Tony the Tiger graphics, and Kith’s signature collaborative logo.

Alongside the launch of the collaboration, an animated advertisement has also been released. It stars Tony the Tiger and humorously features Ronnie Fieg as a staff member of a KITH TREATS store. The KITH TREATS for Kellogg’s Frosted Flakes Cereal & Tony the Tiger capsule collection will be available starting December 12 on KITH’s website and at all U.S. locations, as well as in Toronto. Check out the animation below.